2005-09-22

[轉] 百年飛利浦的五堂課!

撰文:林宏文、徐仁全 / 今周刊第 457 期 (2005.09.26~2005.10.02)

如 果把時間撥回三年前,飛利浦阿姆斯特丹總部應該被一片低氣壓悶得透不過氣來,二○○二這年,飛利浦出現歷史上最大幅度的虧損,稅後純損達三十二億歐元,在 美國及亞洲跨國企業來勢洶洶的情況下,不少分析師以為,這個逐漸衰老的百年企業要想恢復元氣,起碼要花個三、五年;想不到,才兩年光景,這個百歲的老年企 業,就上演困難度超高的鷂子翻身戲碼。去年,飛利浦出現二十八億歐元的稅後淨利,今年第二季財報出籠,再次交出九‧八億歐元稅後純益的漂亮成績單,快速恢 復元氣,證明了大象不僅會跳舞,甚至還保有一飛沖天的活力。

在今年九月初的德國柏林消費性電子大展(IFA)上,飛利浦展現老店回春的活 力,大手筆包下一整個展館,一改以往以電子產品為主的「硬體」展示形態,轉為強攻「環室體驗(Ambient experience)、輕鬆體驗」的感性題材,在燈光襯托下,科技營造出能調整人類情緒轉換的空間,枕頭、背包、電視都變成有情緒的個體。在場的人都感 受得到:飛利浦真的開始轉變了!
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related links:
[前po] Philips 新品牌定位: 'Sense and Simplicity'
[前po] Password Magazine & AmI


1 Comments:

At 9/22/2005 05:47:00 下午, Anonymous 匿名 said...

Hey, interesting post! I've bookmarked your blog and will be reading it regularly.

By the way, did you hear today that North Korea, once designated by George Bush as part of the "axis of evil", has agreed to drop its nuclear weapons development? In return, the US gave an assurance that it had no nuclear weapons on the Korean peninsula and no intention of attacking or invading Pyongyang with nuclear or conventional weapons. What do you think about that?

I have a car finance web site which you or your readers may find interesting. It pretty much covers car finance related stuff.

Keep up the nice work!

Jimmy

 

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